How to Setup Google Ads Account: Step by step Guide

Google Ads Account Setup

Google Ads or Google Adwords is a digital advertising platform developed by Google, where advertisers bid to display advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (Google Search Network), mobile apps, videos, and on non-search websites. These services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.

Through Google Ads, you can create online ads to reach people exactly when they are interested in the products and services that you offer.

• Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
• Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
• There is no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

If you want to reach new customers online, then advertising with Google Ads might be right for you.

When you advertise with Google Ads, you are investing in your business. Make sure you understand how Google Ads works and how this investment can help you grow your business—all within your budget.

What are the Benefits of Google Ads

Google Ads helps to grow business. Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with Google Ads, you can use different targeting methods to reach potential customers right when they’re searching for your products or services.

Reach your marketing goals

Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:

• Take action on your website
• Visit your store
• Call your business
• Install your app

Set up Google Ads Account and Start Advertising

Create your AdWords account to start advertising your business on Google. We will help you set up your first ad campaign and enter your billing information so you can begin reaching customers. Then sign in to your account and find your new ads on Google.

Follow the Steps below to Create Google Ads Account

1. Open your Chrome browser
2. Create Google email account
3. Use the email you created to open Google ads
4. Go to the Google Ads homepage.
5. Click the Sign in link at the top right of the page.
6. Enter your Google Account email address
7. Enter your password in the Password field.
8. Click Sign in.
9. Create your first campaign
10. Submit billing information
11. Find your first ads

Target your ads with keywords

When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

Get specific about your target audience

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only pay for results

You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Measure your ad’s performance

Quickly track your ad’s effectiveness and easily make changes to improve results.

Advertise across platforms

Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.

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